The Multi-Channel Attention Strategy Newsletter

I LOVE email marketing. And while I believe is a critical channel for marketing success there is a big problem with it.

78% of your list never saw your offer. And of the 22% who opened, maybe 3% clicked through. So you spent hours crafting copy that reached 0.66% of your audience.

Now imagine you sent that same offer through DMs on LinkedIn. Open rates there average 89%. Or SMS, which gets read within 3 minutes 95% of the time. Or a voice note. Or a phone call.

Many marketers treat channels like religions.

They're "email people" or "social media people" or "cold calling people." They pick one and defend it against all others.

The Problem With Single-Channel Thinking

Your audience doesn't live in one place.

They check email twice a day. They scroll Instagram during lunch. They're on LinkedIn between meetings. They answer their phone at 4:47pm on a Tuesday but not on Monday morning.

When you only show up in one place, you're visible to maybe 30% of your market at any given moment.

Why Multi-Channel Actually Works

Being multi-channel means being where your audience is paying attention right now.

People process information differently depending on the channel. Email gets skimmed during morning coffee. DMs get read immediately but require short, punchy messages. Phone calls demand full attention but create instant trust.

Each channel has a different psychological weight.

A DM feels personal.
An email feels transactional.
A phone call feels important.

When you use all three, you're not just increasing touchpoints. You're surrounding your prospect with different types of persuasive pressure.

The math works too. If email gets you a 22% visibility because thats your open rate, social DMs add another 40%, and SMS adds 30%, you're compounding visibility and attention. That's 92% potential reach vs. 22%.

How to Choose Your Channels

Start with where your audience already is, not where you want them to be.

B2B decision-makers? LinkedIn and email dominate. Cold calling can also work because they're used to vendor calls.

DTC consumers? Instagram DMs and SMS win. They've trained themselves to parse through promotional emails, but they read every text message within minutes.

High-ticket service businesses? Phone calls and Loom videos. Nobody drops $15-50K based on an email. They need to hear your voice and see your face.

Here's the selection framework I use:

For awareness stage: Social media posts, SEO, and paid ads. Cast wide nets where attention is cheap.

For consideration stage: Email sequences, DMs, and content marketing. Warm up the relationship with valuable information.

For decision stage: Phone calls, video messages, 1-on-1 conversations. High-touch channels that build trust fast.

Match the channel intimacy to the relationship stage.

One Channel Strategy For Each Type

Email: The Segmentation Play

Most people send the same email to everyone. You're smarter than that.

Segment by engagement level. People who opened your last three emails get a direct offer. People who haven't opened in 30 days get a re-engagement sequence with a softer touch.

Send 4 emails on launch day using different psychological angles.
First email is straight sales.
Second email is story-based education.
Third email adds social proof.
Fourth email is deadline urgency.

Instagram/LinkedIn DMs: The Copy-Paste System

Take your best-performing email and strip it down to 3-7 sentences. Remove everything that isn't core value or clear CTA.

Now copy-paste that message to every follower, connection, or past customer.

Instagram lets you send about 50 before you get temporarily blocked.
LinkedIn has higher limits.

This feels manual, but it's actually a volume play.

There are tools you could use to try an help automate - ManyChat for Facebook and Instagram, LinkedHelper for LinkedIn.

Phone Calls: The Qualification Filter

Most people avoid calling because it feels pushy, but that's often why it works.

A phone call signals commitment. It says "you're worth my time." That psychological weight converts better than any written message.

Use it strategically for your highest-potential prospects. Not everyone needs a call. But the person who might buy your $10K package? They definitely do.

SMS: The Urgency Accelerator

SMS is for time-sensitive offers and existing relationships only.

Text people who have purchased from you before.
Text people who signed up for your list knowing they'd get texts.

Keep messages under 160 characters. One clear benefit, one clear deadline, one clear link.

"Black Friday ends tonight. Extra $100 off any trip for past travelers. Book here: [link]"

The Biggest Mistake People Make

They use every channel with the same message.

Email, DM, text, call... all saying the same thing.

To implement a good multi-channel strategy…. each channel needs its own voice and length. The core message or topic can be the same but its critical the message matches the channel.

Email can tell a story. DMs need to be punchy. Phone calls should ask questions. SMS must be urgent.

What This Actually Looks Like

Let's say you're running a 5-day sale.

Day 1: Email blast to full list announcing the offer. Instagram post about it. DM your most engaged followers.

Day 2: Different email angle (story-based) to non-openers. LinkedIn post. Start DMing connections.

Day 3: Email with social proof. Text past customers. Call your top 20 prospects.

Day 4: Email to non-clickers with a different hook. More DMs. More calls.

Day 5: Final deadline email (4 different sends throughout the day). Urgent texts. Last-chance DMs.

Reducing Limitations

You can't manually manage 6 channels without burning out… but you can build systems that make it feel effortless.

ChatGPT/Claude/Gemini can rewrite your best email into 10 different DM versions in 30 seconds. Your CRM can trigger texts based on email behavior. Your VA can make calls using your script.

Too many marketers optimize their email copy for 3 weeks and never touch their DM strategy. That's leaving money on the table because you're leaving attention untapped.

Here's what I want to know: What's your biggest question about multi-channel strategy?

Are you struggling to choose which channels fit your offer? Curious about specific tactics for a channel you're not using yet?

Hit reply and tell me. I may have a resource or two I could send your way about how to repurpose emails into other channel content for multi-channel content plays.

Tyler