New Rules of Copywriting in The AI-Era

I just finished something I've been working on for months.

It's 35,000+ words on copywriting psychology for the AI era. Its not another tactics list or template collection, but a systematic framework for understanding why copy works at the neurological level.

And I'm releasing it today to EmailOS subscribers first.

But before I give you the link, I need you to make a commitment.

The Agreement

This book represents hundreds of hours of research, testing, and refinement. I'm sharing it with you because I trust you'll actually use it, not just collect it.

So here's what I'm asking: When you read this guide, you're committing to send me an email with at least one specific insight you gained from it.

Not a generic "thanks, this was great"… I want to know what clicked for you.

What will you implement differently?
Which concept changed how you think about copy?
What made you see your audience psychology in a new way?

This isn't about stroking my ego. I need to understand what resonates, what confuses, and what transforms how people approach copywriting.

Your insights will become the feedback that shapes the final published version.
If you're willing to make that commitment, keep reading.

What’s In The Book?

Let me show you what's inside by explaining three of my favorite frameworks in the book.

1. Frame Theory: The Architecture of Meaning

What many marketers miss: Many words don't have fixed meanings… they have meanings determined by the conceptual frames through which people interpret them.

The same exact message can create completely different psychological responses depending on which frame you activate first.

When you write "secure your competitive advantage," you're activating two different frames:

• Security Frame: Protection, safety, risk mitigation (defensive psychology)

• Achievement Frame: Winning, dominance, superiority (competitive psychology)

These frames create cognitive conflict. The reader's brain receives mixed signals about whether they should be defensive or aggressive.

This is why so much AI-generated copy feels "off" even when it's technically correct. It's mixing incompatible frames without understanding the psychological conflict it creates.

The breakthrough: Master copywriters establish one primary frame and maintain it consistently throughout the piece. Every word choice, every proof element, every call-to-action reinforces the same conceptual framework.

In Chapter 3, I break down the four primary deep frames (Security, Achievement, Relationship, Growth) and show you exactly how to:

• Identify which frame matches your audience's psychology

• Use frame-consistent language patterns that feel natural

• Avoid frame mixing that triggers authenticity detection

• Create psychological momentum through frame reinforcement

Why this matters: When you understand frames, you're no longer just stringing together persuasion techniques. You're architecting the conceptual reality within which your audience makes decisions.

2. Metaphor Architecture: Building Conceptual Bridges

Most people think metaphors are decorative. Nice flourishes that make copy more interesting.

They're not. Metaphors are the fundamental mechanism through which human brains understand abstract concepts.

When you describe your business approach as "building a foundation" vs. "launching an attack" vs. "cultivating a garden," you're doing more than using different words… you're activating completely different neural networks that determine what actions feel appropriate.

The business-as-war metaphor makes competitive aggression feel natural.
The business-as-organism metaphor makes adaptation and evolution feel logical.
The business-as-machine metaphor makes optimization and efficiency seem obvious.

Each metaphor creates a different reality with different implications.

Here's the problem though… AI tends to use metaphors randomly, mixing incompatible conceptual systems without understanding the psychological confusion this creates.

One paragraph uses building metaphors, the next uses battle metaphors, the third uses journey metaphors.

The human brain can't process mixed metaphor systems effectively. It creates the subtle feeling that something is "off" even if readers can't articulate why.

In Chapter 10, I show you how to use metaphor architecture systematically:

• Choose source domains that match your audience's experience

• Extend metaphors consistently to create coherent understanding

• Use metaphor cascades to build from simple to sophisticated concepts

• Align metaphors with your primary frame for compound psychological impact

Why this matters: Control the metaphor, and you control how people think about your solution - not just whether they like it, but what they believe is possible with it.

3. The Curiosity Engine: Building Irresistible Information Gaps

Curiosity isn't just "making people want to know more." It's a neurochemical drive that compels action when activated correctly.

The brain experiences genuine discomfort when it perceives gaps between current knowledge and desired knowledge. This creates dopamine-driven information-seeking behavior that feels compulsive rather than optional.

But what many marketers get wrong is they create curiosity gaps that feel manipulative rather than authentic.

"I discovered the ONE WEIRD TRICK that..." creates shallow curiosity that triggers skepticism.

"Three things happened last month that made me completely rethink [topic]. The first was surprising. The second was concerning. The third changed everything I thought I knew" creates legitimate curiosity because it promises framework-level insights rather than simple facts.

The difference: 
Shallow curiosity promises answers.
Deep curiosity promises new ways of thinking.

In Chapter 11, I break down the four levels of curiosity architecture:

• Surface curiosity (question-based gaps)

• Structural curiosity (incomplete information)

• Conceptual curiosity (framework gaps)

• Narrative curiosity (story-based gaps)

And I show you how to:

• Create curiosity gaps that feel important to close rather than manipulative

• Build curiosity cascades where each resolution creates deeper engagement

• Use nested loop systems to maintain attention across long sequences

• Resolve gaps in ways that exceed expectations rather than disappoint

Why this matters: Master curiosity, and you never have to push people to read your content. They pull themselves through it because their brains need the resolution.

What Else Is Inside

The book covers:

• Part I: Foundation - The neuroscience of persuasion, frame theory, and why AI struggles with authenticity

• Part II: Frameworks - The Villain Framework, Event Boundaries, Belief Shifting, Sensory Language, and more

• Part III: Email-Specific Application - Subject line mastery, email body architecture, sequence psychology

• Part IV: AI Integration - How to direct AI while maintaining psychological sophistication

Every framework includes:

• The psychological mechanism that makes it work

• The neural basis for why it's effective

• Frame-specific implementation strategies

• Copy templates and examples

• Common mistakes and how to avoid them

• AI direction protocols for systematic application

This is not theory. Every concept is immediately applicable to the emails you're writing today.

Get The Guide

Remember our agreement: By clicking this link and read the guide, you're committing to email me back with at least one specific insight you gained from reading it.

Read: The AI-Era Copywriting Mastery Guide

(BTW - this is the working draft - 35,000+ words of frameworks, examples, and implementation protocols. The final published version will be refined based on feedback from readers like you.)

One More Thing

This guide is not the finished work.

It's the comprehensive outline and framework that will become the published book. I'm sharing it with Email OS subscribers first because I want your insights to shape the final version.

If you want to be notified when the book is officially published, just reply to this email and let me know. I'll add you to the waitlist and send you updates on the refinement process.

And when you finish reading (or even if you just read a few chapters), send me that email. Tell me what resonated. Tell me what you're going to implement. Tell me what I got wrong or what needs clarification.

Your feedback makes this better for everyone who reads it after you.

Talk soon.

Tyler Cook

P.S. - The three concepts I explained above? They're just the beginning. The book includes 23 chapters covering everything from primal desires to advanced AI prompting to building scalable copywriting systems. If frames, metaphors, and curiosity gaps changed how you think about copy, wait until you see what comes next.