Email Frequency

Many businesses send one perfectly crafted email per week and wonder why engagement stays flat.

You see, the average office worker receives 120+ emails every single day.

If you're sending once weekly, your message gets buried under 840+ other emails between sends - unless you get a ton of buy in on your newsletter

Email algorithms like Gmail, Yahoo, and Outlook reward consistency over perfection.

They punish sporadic senders with lower inbox placement and reward regular patterns with better deliverability.

When you shift to 2-3 emails per week, several things happen that businesses don't expect:

Your audience develops habits around your content.
They start checking for your emails the same way they check LinkedIn or scroll YouTube.

Email providers recognize you as a legitimate sender instead of a random blast.
Your deliverability improves automatically.

You stay top-of-mind instead of disappearing for days.
People remember who you are when they're ready to buy.

The pushback I get is always the same: "Won't I annoy subscribers?"

Here's the reality: people unsubscribe from irrelevant content, not frequent valuable content.

Your subscribers already consume content about topics they care about for hours daily.

They watch YouTube videos, read LinkedIn posts, scroll social media about the same subjects repeatedly.

The issue isn't frequency. It's whether your emails serve their actual interests.

If your current email engagement feels flat, it's probably because you're sending sporadically instead of building consistent communication habits with your audience.

When you're ready to build email infrastructure that actually works…

Systems that nurture leads without constant manual work, consistent copywriting that builds trust week after week, or technical fixes that ensure your messages reach inboxes - that's exactly what I help founders accomplish.

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